Job Title: Performance Marketing Specialist
Location: Remote (Americas)
About Divelement
Divelement is a trailblazing technology company dedicated to delivering innovative digital solutions. We're passionate about creating transformative experiences that make a real impact. Join us in revolutionizing the digital landscape and pushing the boundaries of what's possible.
Why You'll Love This Role
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Influence Industry Conversations: Play a key role in elevating our company's thought leadership within the tech sector.
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Drive Growth: Lead initiatives that directly contribute to lead generation and business expansion.
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Innovate Daily: Thrive in an environment where creativity and fresh ideas are celebrated and encouraged.
What You'll Do
- Strategize and Execute Paid Media Campaigns:
- Develop and manage paid media strategies across platforms like Meta (Facebook, Instagram), Google Ads, LinkedIn, and TikTok.
- Optimize campaigns for maximum ROI, focusing on B2B lead generation and conversion.
- Enhance Our Digital Presence:
- Collaborate with the web development team to ensure our website is a high-performing lead generation tool.
- Implement SEO best practices to boost organic traffic and engagement.
- Amplify Content Initiatives:
- Promote our podcasts, webinars, whitepapers, and events through targeted paid media campaigns.
- Craft compelling copy that resonates with our target audience, especially Gen Z, and amplifies our brand voice.
- Data-Driven Decision Making:
- Analyze campaign performance data to inform strategies and optimize ongoing efforts.
- Stay ahead of industry trends and bring innovative marketing techniques, including the latest on TikTok and other emerging platforms.
- Collaborate Cross-Functionally:
- Work closely with other departments to ensure alignment and maximize impact.
- Provide insights and feedback to continually enhance marketing initiatives.
What We're Looking For
- Experience & Expertise:
- 3-5 years of professional experience in paid media marketing, preferably within the digital or tech industries.
- Proven track record in B2B marketing and driving successful lead generation campaigns.
- Hands-on experience with Meta and TikTok advertising platforms is highly preferred.
- An understanding of Gen Z language and trends, especially for engaging younger audiences.
- Skills & Abilities:
- Strong research skills with the ability to translate insights into actionable strategies.
- Creative thinker who brings innovative ideas and approaches to the table.
- Strategic mindset with a focus on data and analytics to drive decisions.
- Excellent English communication skills, both written and verbal.
- Personal Attributes:
- Proactive and adaptable, thriving in a dynamic environment.
- Excellent interpersonal skills, capable of effective collaboration with cross-functional teams.
- Located within the Americas and ability to work within US time zones for seamless teamwork.
Perks of Joining Divelement
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Innovative Culture: Be part of a team that's redefining the digital space with groundbreaking solutions.
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Professional Growth: Opportunities for continuous learning and career advancement.
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Flexible Work Environment: Enjoy the benefits of remote work with a focus on work-life balance.
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Impactful Work: Your contributions will directly influence our company's growth and industry presence.
Ready to Dive In?
If you're a data-driven marketer with a passion for innovation and a knack for driving results, we'd love to hear from you!
About Divelement
At Divelement, we believe that unique perspectives drive innovation. We're committed to fostering a diverse and inclusive workplace and welcome team members from all backgrounds to join us in shaping the future of technology.
Keywords: Digital Marketing Specialist, Paid Media Marketer, B2B Marketing, Meta and TikTok Advertising, Lead Generation, Gen Z Marketing, Performance Marketing, Remote Marketing Jobs, Divelement Careers, Mid-Senior Marketing Role, Americas Remote Work
